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AI IDEA VALIDATION

Feedbackrabbit — AI Personas & AI Feedback for B2B

Test your idea with AI before you launch

Before you launch, pressure-test your idea against real audiences. Feedbackrabbit builds data-driven personas and lets you pitch against them — so you find out what truly lands.

Know your market. Know your audience. Talk to them.

4 phases · multi-layered analysis · 1 naked profilefree during beta phase.
Three garden gnomes in a forest — the middle one dropping its trousers. Metaphor for personas exposing their true motives.

EXHIBIT · 01

"Three motives. One shows what's really going on."

Unfiltered truth · what the persona actually feels
depth-psychological/data-backed/unvarnished/9-models-consistent/system 1 · system 2 separated/ai-validated/reactor-feedback/fears · 3 layers/frustrated core need/say↔do gap/depth-psychological/data-backed/unvarnished/9-models-consistent/system 1 · system 2 separated/ai-validated/reactor-feedback/fears · 3 layers/frustrated core need/say↔do gap/depth-psychological/data-backed/unvarnished/9-models-consistent/system 1 · system 2 separated/ai-validated/reactor-feedback/fears · 3 layers/frustrated core need/say↔do gap/
lots of ideas/no target group/mom says yes/friends say yes/nobody says no/launch and bang/bad ideas survive/honest feedback missing/validate first/stop early/lots of ideas/no target group/mom says yes/friends say yes/nobody says no/launch and bang/bad ideas survive/honest feedback missing/validate first/stop early/lots of ideas/no target group/mom says yes/friends say yes/nobody says no/launch and bang/bad ideas survive/honest feedback missing/validate first/stop early/

The Problem

You have an idea.

Problem01

But you don't talk to your target group. You ask Mom, friends, colleagues — and they all say »Great!«. Nobody is honest. Bad ideas survive. Until launch. And then it gets expensive.

Mom says yesFriends say yesNobody says no
Lösung02

AI personas that don't have to be nice. Test your idea against data-driven target audience profiles — before you launch. Stop bad ideas early. And validate what actually works.

See it in action

From market signal to honest feedback in one flow.

Watch Feedbackrabbit work end-to-end on a real example. Auto-plays — pause or click any step.

Step 1 of 6
Market deep-dive
Market deep-dive
Pharma · DACH · Mittelstand
Market structure & regulationCultural & geopolitical contextDistribution & integration chainsValue creation & profit poolsInvestment logic & trigger events
System 2 — what's said

We evaluate vendors strictly by TCO and compliance fit."

official decision logic
System 1 — what actually drives

Nobody wants to be the one who fired the supplier we've used for fifteen years."

cultural driver · face-saving · audit fear
Cultural tensionEfficiency rhetoric collides with deep risk aversion around switching incumbents. Pitches that ignore this tension lose without being told why.

Cultural and psychological reading of the market — what's said in System 2, what actually drives decisions in System 1.

Flow

Four phases. Linear. Evidence-backed.

01

Market Deep Dive

Market, regulation, channels, revenue model, trigger events — researched, sourced, no whitewashing.

02

Target Groups

Find target groups within your market — based on research, measurable and binding.

03

Target Personas

Select concrete target personas from the groups — the actors you'll talk to later.

04

Profiler

Generate the naked profile: JTBD, Reiss, Limbic, Kahneman, Big Five — cross-consistent and interlocked.

Intrapsychic depth

Three layers of repression.

01layer

Surface

openly admitted

"We've had bad experiences with tool migrations in the past."
02layer

Socially hidden

only among confidants

"If this goes the way it did last time, my department will get the blame."
03layer

Deep-seated

barely admits to herself

"I'm not sure I still understand this technically — and there's no one I can say that to."

Frustrated core need

Protect professional sovereignty.

She needs a decision she can stand behind without losing face — even if it fails.

Say↔Do gap

Says in the workshop "we need faster innovation cycles" — quietly decides by risk.

Methodology

Thirteen models, cross-consistent wired together — plus two optional profiles.

JTBD
Jobs to be Done
fire / hire trigger
EMP
Empathy Map
says · thinks · feels · does
SIN
Sinus-Milieu
sociogeographic positioning
DISG
DISG
primary · secondary style
REI
Reiss-Motive
16 life motives, behavioral
LIM
Limbic Map
Stimulation · Dominance · Balance
K/C
Kahneman + Cialdini
System 1 · Bias-Vektoren
BIG5
Big Five (OCEAN)
O · C · E · A · N
BC
Buying Center
Budget · Implement · Veto
RT
Riemann-Thomann
Closeness · Distance · Duration · Change
TA
Transaktionsanalyse
Parent · Adult · Child ego-state
SW
Schwartz-Werte
10 universal value types
UX
UX profile
Mental models · devices · a11y
CX/PX
CX/PX profile
Procurement · SLA · trust anchors

Feedbackrabbit

Gut feel says one thing.
Rationalization

When the pitch reaches her, she feels it first — then justifies it.

On top of felt + thought: 8 structured formats — pricing, features, variants, copy, image, UI/UX, Disney, Six Hats.

HOLISTICreactor

Felt layer

If I roll this out now and it fails, I'm standing naked in front of the board. I need someone I can hide behind."
Loss aversion · Status protection · Reiss: Honor
CHATreactor

Thought layer

We assess ROI very granularly and must ensure the solution scales into our existing architecture."
Rationalization · Compliance framing · Validation in dialogue

Optional · Enrich

Optional: enrich your AI personas with your own transcripts.

Optional · Enrich

Feedbackrabbit builds personas end-to-end with AI — from deep research, market data and your brief. Optionally enrich with sales calls, support tickets, user interviews, reviews, surveys or background knowledge. We chunk and tag the material and feed every persona and every tool with it — so they react even closer to the language and context of your audience.

InterviewsSales callsSupport ticketsReviewsSurveys
PDF · DOCX · TXT · optional
interview_kunde_03.pdf
sales_call_q3.docx
support_tickets.txt
g2_reviews_export.json
↳ enriches AI personas

Toolbox · 8 structured formats

More than a pitch test — a creativity kit.

Each tool turns the same persona into a different research instrument. Unlock ideas instead of defending them — and let the audience drive the next move.

Pricing · WTP
Van Westendorp · too cheap → too expensive
Features · Kano
must-be · performance · delight
Variants · MaxDiff
best / worst with reasoning
Disney method
dreamer · realist · critic
Six Thinking Hats
facts · feeling · risk · value · ideas · meta
UI / UX test
screen upload · Nielsen heuristics
Copy test
tonality · limbic · cognitive load
AI image feedback
react + ready-to-use re-prompt

Persona chat

Ask the persona the uncomfortable question directly.

💬 IN-CHARACTER

She speaks. You probe.

  • Live chat in the persona's tone
  • Answers consistently from the complete profile
  • Separates the gut feeling (what she feels) from the rationalization (what she says)
  • Ideal for pitch sparring & objection training
CHAT · SARAH WEBER

Presentation tool

From profile to keynote — in one click.

BUILT-IN

The presentation you are about to see was generated entirely inside Feedbackrabbit — based on a real persona, market research and Reactor feedback. No external tool. No copy-paste. Results straight to slides.

  • Persona, market deep-dive & Reactor as source material
  • Auto-generated into 1920×1080 slides with brand accent
  • Editor, presenter mode, fullscreen & PDF export — all in one tool
SHARETake the insights to your team

Turn the persona insights, market deep-dive and Reactor feedback into a deck you can present in the next stand-up, founder meeting or marketing review. One click — share the story, not raw notes.

  • Teammates
  • Colleagues
  • Founders & leadership
  • Startup mentors & investors
  • Marketing & sales
🎞 SLIDE ENGINE · LIVE DEMO · SARAH WEBER × FEEDBACKRABBIT AIOpen fullscreen ↗

All in one tool

One tool. Every phase.

_01 · DEEP PSYCH PROFILE

Thirteen models, one anchor — cross-consistent.

Fourteen psychological lenses — JTBD, Empathy Map, Sinus, DISC, Reiss, Limbic, Kahneman/Cialdini, Big Five, Buying Center, Riemann-Thomann, Transactional Analysis, Schwartz values, UX profile and CX/PX profile — cross-consistently wired into one person.

JTBDEMPSINDISGREILIMK/CBIG5BCRTTASWUXCX/PX
◎ MARKET DEEP-DIVE_02

Market, channels, whitespots.

TAM · SAM · Profit pool · Regulation

◐ AUDIENCE_03

Audiences from research.

Primary · Secondary · Peripheral · Buying Center

REACTOR · 8 TOOLS_04

Pitch in. System-1 out.

loss aversion · status protection

💬 CHAT_05
"I need someone who bleeds with me."

live · in-character

TOOLBOX · 8 FORMATS_06

Eight structured tools.

WTP · Kano · MaxDiff · Disney · 6 Hats · UI/UX · Copy · AI-Image

VOICE OF CUSTOMER_07

Trained on real voices.

interviews · calls · tickets · reviews

◉ 360° FEEDBACK_08

Honest. Holistic. Incorruptible.

Multi-persona · pro · con · risk · counter-question

🎞 DECK_09 · 17 SLIDES

Presentation in one click.

1920×1080 · Editor · Presenter · PDF

SHARE_10

Public link & PDF.

stakeholder-ready · investor-grade

How we think

AI-first. Customer-aware.

AI does the heavy lifting — research, segments, personas, feedback. Optionally upload background knowledge, transcripts or documents that the AI uses as a foundation."
_01

AI-first

Deep research, segment selection, persona building and feedback run end-to-end with AI. Optionally feed the process with background knowledge, briefs or documents — so the output becomes even more precise.

_02

Optional enrichment

Upload sales calls, support tickets, interviews, background knowledge or documents if you have them. The AI uses them as a foundation, and personas and tools pick up the tonality, wording and context of your audience.

_03

Structured formats

Disney, Six Hats, Kano, MaxDiff, Van Westendorp — AI delivers feedback in formats that carry real decisions.

Stop bad ideas early.
Get feedback first.

no credit card · no mandatory demo call

free during beta phase.